How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words)
Product One music video:
My brief is to create a music video for a rock song aimed at 16 to 25-year-olds. I have chosen to do a narrative music video to the song ‘So American’ by Olivia Roderigo. The alternative rock song is a refreshingly optimistic reflection on new love, along with the fear that comes with hoping for a future. I am going to film my music video on the Canon 200D. Although the song is about the boyfriend, in my video, I will mainly focus on the singer, as it is the singer's work and she is telling the story. I want the music video to tell the story of the characters’ relationship from the girl's perspective, showing her love for her partner and how he is just as in love and the positive effects that has on her. This 'teenage love story' will appeal to the audiences age in the brief. My music video is going to follow a linear narrative but also with performative elements of the band all playing together. With the band performing the song, it will show their passion for performance and convey the emotions of the song.
At the end of my music video, I am going to include an end card with my website name and social media. This will take the viewers to my website to find out more about the artist, as the aim of my video is to promote the artist.
Product Two website:
After researching many bands and rock band websites, I have an understanding of the codes and conventions needed. My website will have clear sections for music, videos, tours, and merchandise, therefore, this will promote the artist by more than just the music video. I am also going to have a behind the scenes video linked at the end of my music video and on the second page of my website, as this will engage audiences, and they will see the process of making a music video. The second page of my website will be dedicated to my music video, I will have the music video itself as the first thing you see, then as you scroll down you see the behind the scenes, I also want to include interviews either with the artist and the characters of the music video, or with the band members. Underneath, I will have a gallery of images from the making of the music video to give viewers an insight into how it was created. I will use a blue and white colour scheme as the bold colours fit the conventions of a rock band, and my band will be called 'Electric Blue.'
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
The music video will be promoted on the website below the new album and singles. I will use a bold blue colour in the background so it falls under the rock band genre of bold, dark colours, and is inspired by the band's name 'Electric Blue.' I will also have social media linked to help audiences find out more about the band. The end card will contain social media links and the website address.
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